ERICA STERLING BUSH

Web Strategist - Digital Marketing - Instructional Technology Management

WHO AM I & WHAT DO I DO?

Technology expert who enjoys anything related to web and multimedia

Erica Sterling Bush has over 18 years of web development experience, 11 years digital marketing experience in  higher education and 4 years in healthcare. She graduated from Drexel University with a BS degree and studied Chemical Engineering and Education.  She recently completed a master's degree in Instructional Technology Management at LaSalle University. This degree focuses on the following areas: Web Design, Usability and Visual Literacy, Professional Media Production, Client Communications and Consulting, Leadership in managing creative professionals, Evaluating the best software and technology for e-collaboration and learning online, Best practices in Online education, Visual Presentations, Instructional videos, and mobile applications, Project Management and Multicultural communications. Erica's previous employment includes:  Digital Communications Manager of Penn Medicine (University of Pennsylvania Health System – UPHS), Webmaster of Cheyney University of Pennsylvaniaetenants Webmaster at Brandywine Realty Trust and Instructional Designer for Brookwood Media Arts. Currently, Erica is employed as the Web Administration and Support Manager for Einstein Healthcare Network. She is also the owner of Websiteplant.com and Tekniquellc.com. Her other specialties include: consulting and creating online learning projects, content management system (CMS) migration,  WordPress, website consulting, social media, web analytics, digital marketing, video production, technology seminars,  and search engine optimization (seo).

Web Strategy

Digital Marketing & Analytics

Instructional Design

Wordpress

TECHNICAL SKILLS

Web Analytics

Use analytics to guide marketing spend and user engagement recommendations

Web Strategy

Long term planning and application integration for a website

Graphic Design

Proficient in Adobe Photoshop, Adobe Fireworks, and Microsoft Powerpoint

Information Architecture

Skilled in organizing and mapping content

Building Online Courses

Build online courses using Articulate Storyline 2, Captivate 8, and other various platforms

WP Theme Customizaton

Experienced in customizing Wordpress themes since 2008

WORK EXPERIENCE

  • April 2013 - Present

    EINSTEIN HEALTHCARE NETWORK

    Web Manager

  • September 2011 - February 2012

    PENN MEDICINE

    Digital Communications Manager

  • March 2008 - September 2011

    CHEYNEY UNIVERSITY

    Webmaster

  • July 2004 - November 2006

    BRANDYWINE REALTY TRUST

    etenants Webmaster

  • June 2003 - June 2004

    BROOKWOOD MEDIA ARTS

    Instructional Designer

PORTFOLIO

  • Video Gallery - Einstein Healthcare More Than Medicine
  • CareWorks CMS Training Unit
  • PhillyGEDMix
  • Victor Center for the Prevention of Jewish Genetic Diseases
  • MYEINSTEINHEALTH Patient Portal Commercial
  • Mottern's Homestead Website
  • Traumatic Brain Injury Interdisciplinary (TBII) Symposium Website
  • Career Advice Tips Handout
  • ADDIE Handout
  • 4 Generations Communicating in the Workplace
  • Social Networks
  • Gagne's 9 Events
  • Six Tips for Effective Meetings Course